Our secret recipe for a successful Logo Design:
- Understand your business: Before we begin, we under your business and purpose so we can determine the emotional motivators that influence your customers decide
- Research the market: Here we review the competition and observe what works for your industry to get inspiration. In this phase, we get a feel for what your successful competitors look like and what artwork the industry is responding to.
- Sketch of Concepts: We get down with Pencil and Paper and sketch over 50+ rough ideas
- Digitize concepts: We narrow down the sketches to a handful of options and bring those onto the computer
- Refine and Present: Here we finalize and present 4 concepts along with creative reasoning each concept