Marketing Strategy:
Where to play and how to win?
Throwing an ad up on Google might seem easy, but if you’re running a growth-minded business, you need marketing strategies that will make the most of your budget and deliver winning results.
Marketing Strategy:
Where to play and how to win?
Let's start with your target audiences
When asked who their target audience is, many business leaders will say, “People who need [insert product/service],” but you have to know who those people are to market to them.
Demographics
We'll start with who they are, where they're from, their income bracket, and more.
Then we'll dive into what compels them to make decisions (like purchases).
We'll learn what they like and use that to make your campaigns more engaging.
Behaviors tell us where they shop, what they eat, how they search online, and more.
Examining cultural and cross-cultural values can help you make a genuine connection.
Who is your audience listening to, and what can we learn or gain from those admired voices?
A Few Projects We've Completed
Our happiness lies in the joy of achievement and the thrill of creative effort.
Let's tease out the problem, motivations, and buying triggers?
Maybe the pain point is that they want to have fun, relax, or be happier in general?
Will your company make people happier, healthier, wealthier, find a mate, or fall in love?
Will your company make people happier, healthier, wealthier, find a mate, or fall in love?
What can consumers get from you that they can’t get anywhere else? Used strategically, your unique value proposition (UVP) will carve out a healthy market share for your business and set you up for sustainable growth and longevity.
Will your company make people happier, healthier, wealthier, find a mate, or fall in love?
What can consumers get from you that they can’t get anywhere else? Used strategically, your unique value proposition (UVP) will carve out a healthy market share for your business and set you up for sustainable growth and longevity.
