Waist beads are a traditional African beauty accessory of small beads on a string, worn around the belly or waistline. In this concept, an illustration of three woman of three different sizes is used to depict the inclusion of all shapes and sizes of a woman. Hot pink, yellow, and purple colors are used to represent the energy and charisma possessed by the wearer of these beads, while a loose, hand written typeface accents the free and easy lifestyle of wearers alike. A depiction of stacked beads encloses the logo, aiding in texture and scale of the beads, and delivering the logo full-circle.